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Overview

The WhatsApp Templates page allows you to:
  • View all your WhatsApp message templates and their approval status
  • Create new templates (with text, image, video, or document headers)
  • Edit or delete existing templates
  • Track click analytics for templates with URL buttons
Navigate to Dashboard → WhatsApp → Templates

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Viewing Templates

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Template Table

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Creating Templates

1

Click Create Button

Click ”+ Create Template” button.
2

Name, Category, Language

  • Name: Lowercase, snake_case, no spaces — e.g. order_confirmation
  • Category: UTILITY, MARKETING, or AUTHENTICATION. Meta assigns this automatically based on your content — see Category tips below.
  • Language: Usually en_US
3

Choose a Header Type (Optional)

The header appears at the top of the message. Choose from:For Image, Video, or Document headers, upload your file directly in the builder. The platform uploads it to Meta’s servers and stores the resulting handle — you do not need to re-upload the file each time the template is sent.
4

Write the Body (Required)

The main message content. Use {{1}}, {{2}}, {{3}} etc. for dynamic values that change per recipient. Variables must be sequential starting from {{1}}.For each variable you add, a sample value field appears below it — fill it in with a realistic example.
5

Add a Footer (Optional)

A short line at the very bottom — for example, “Thank you for choosing us.” Cannot contain variables.
6

Add Buttons (Optional)

Track Clicks on URL buttons:
  • ON — Click counts are visible in the Templates dashboard. The URL must be a fixed link.
  • OFF — No click count, but you can embed positional variables directly in the URL (useful for per-customer unique links like tracking codes).
7

Submit for Approval

Click “Save” to submit to Meta for review.
Errors during creation? If you encounter errors, create the template in Meta Business Manager instead — go to WhatsApp Accounts → Message Templates. Templates created there sync to CallKaro automatically.

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Category Tips

Meta automatically assigns UTILITY or MARKETING (or AUTHENTICATION) based on your content. UTILITY templates reach far more customers. To help Meta classify your template as UTILITY:
  • Avoid sales words — don’t use “sale,” “buy,” “discount,” or “offer.” Use factual language: “We have received your inquiry about our product.”
  • Use positional variables — {{1}} for the customer’s name, {{2}} for a date, etc. Personalised messages are more likely to be classified as UTILITY.

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Editing Templates

1

Click Edit Icon

Find your template, click Edit (pencil icon)
2

Modify Components

Update header, body, footer, or buttons
Can only edit when status is APPROVED, REJECTED, or PAUSED. Limited to 1 edit per day, max 10 edits per month.
3

Save Changes

Click “Save” to resubmit for approval
Errors while editing? Edit the template in Meta Business Manager instead for more reliability.

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Deleting Templates

1

Click Delete Icon

Find template, click Delete (trash icon)
2

Confirm Deletion

Confirm in the modal
Deleted templates cannot be recovered. Template name becomes available for reuse.

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Template Status

🟢 APPROVED - Ready to use, can send messages 🟠 PENDING - Under Meta review, wait 24-48 hours 🔴 REJECTED - Violates policies, needs changes 🌋 PAUSED - Temporarily inactive ℹ️ IN_APPEAL - Under appeal review

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Best Practices

  • Use UTILITY category for faster approval
  • Keep messages clear and concise
  • Avoid promotional language in UTILITY templates
  • Test variables with realistic example values
  • Follow WhatsApp policies to avoid rejection

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Troubleshooting

Solution: Create in Meta Business Manager instead
  1. Go to business.facebook.com
  2. Select WhatsApp Account → Message Templates
  3. Click Create Template
  4. Fill details and submit
Solution: Edit in Meta Business ManagerAlso check:
  • Status is APPROVED, REJECTED, or PAUSED
  • Haven’t edited today already
  • Haven’t exceeded 10 edits this month
Common reasons:
  • Violates WhatsApp policies
  • Contains spam or promotional content
  • Variables not properly formatted
  • Missing or invalid examples
Solution: Review Meta feedback, fix issues, resubmit
For the most reliable experience with templates: Create and edit templates in Meta Business Manager:
  1. Visit business.facebook.com
  2. Go to WhatsApp Accounts → Message Templates
  3. Create/edit templates there
  4. They’ll automatically sync to Callkaro
Benefits:
  • More stable and reliable
  • Better error messages
  • Full feature support
  • Direct Meta platform

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Click Analytics

For any template with a Track Clicks URL button, you can view click performance from the Templates dashboard:
  • Total clicks — every tap on the tracked button
  • Unique clicks — distinct recipients who clicked at least once
  • Per-button breakdown — for templates with multiple URL buttons
Click the analytics icon on any template to open the detail view.

Chat Agents

Use templates inside automated chat conversations

WhatsApp Campaigns

Send templates to many contacts at once

WhatsApp Phone Numbers

Manage your numbers

Meta Business Manager

Create and manage templates directly on Meta