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Overview

The WhatsApp Templates page allows you to:
  • View all your WhatsApp message templates
  • Create new templates
  • Edit existing templates
  • Delete templates
  • Monitor template approval status

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Viewing Templates

Navigate to Dashboard → WhatsApp → Templates

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Template Table

ColumnDescription
NameTemplate identifier (snake_case)
CategoryUTILITY, MARKETING, or AUTHENTICATION
LanguageTemplate language (e.g., en_US, hi)
StatusAPPROVED, PENDING, REJECTED, or PAUSED
Template IDUnique Meta-assigned ID
ComponentsTemplate parts (HEADER, BODY, FOOTER, BUTTONS)
ActionView, Edit, Delete buttons

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Creating Templates

1

Click Create Button

Click ”+ Create Template” button
2

Fill Template Details

  • Name: Lowercase, snake_case (e.g., order_confirmation)
  • Category: Select UTILITY, MARKETING, or AUTHENTICATION
  • Language: Usually en_US
3

Add Components

Header (Optional):
  • Add title or greeting
  • Maximum 1 variable: {{1}}
Body (Required):
  • Main message content
  • Use {{1}}, {{2}}, {{3}} for dynamic values
  • Must be sequential starting from {{1}}
Footer (Optional):
  • Additional info or disclaimer
  • Cannot contain variables
4

Add Buttons (Optional)

Choose button types:
  • Quick Reply: Short responses
  • URL: Link to website (static or dynamic)
  • Phone Number: Call action
5

Provide Examples

For each variable ({{1}}, {{2}}), provide example values
6

Submit for Approval

Click “Save” to submit to Meta for review
Errors during creation? If you encounter errors, create the template in Meta Business Manager instead. Go to WhatsApp Accounts → Message Templates.

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Editing Templates

1

Click Edit Icon

Find your template, click Edit (pencil icon)
2

Modify Components

Update header, body, footer, or buttons
Can only edit when status is APPROVED, REJECTED, or PAUSED. Limited to 1 edit per day, max 10 edits per month.
3

Save Changes

Click “Save” to resubmit for approval
Errors while editing? Edit the template in Meta Business Manager instead for more reliability.

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Deleting Templates

1

Click Delete Icon

Find template, click Delete (trash icon)
2

Confirm Deletion

Confirm in the modal
Deleted templates cannot be recovered. Template name becomes available for reuse.

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Template Status

🟢 APPROVED - Ready to use, can send messages 🟠 PENDING - Under Meta review, wait 24-48 hours 🔴 REJECTED - Violates policies, needs changes 🌋 PAUSED - Temporarily inactive ℹ️ IN_APPEAL - Under appeal review

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Best Practices

  • Use UTILITY category for faster approval
  • Keep messages clear and concise
  • Avoid promotional language in UTILITY templates
  • Test variables with realistic example values
  • Follow WhatsApp policies to avoid rejection

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Troubleshooting

Solution: Create in Meta Business Manager instead
  1. Go to business.facebook.com
  2. Select WhatsApp Account → Message Templates
  3. Click Create Template
  4. Fill details and submit
Solution: Edit in Meta Business ManagerAlso check:
  • Status is APPROVED, REJECTED, or PAUSED
  • Haven’t edited today already
  • Haven’t exceeded 10 edits this month
Common reasons:
  • Violates WhatsApp policies
  • Contains spam or promotional content
  • Variables not properly formatted
  • Missing or invalid examples
Solution: Review Meta feedback, fix issues, resubmit

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Recommended: Use Meta Business Manager

For the most reliable experience with templates: Create and edit templates in Meta Business Manager:
  1. Visit business.facebook.com
  2. Go to WhatsApp Accounts → Message Templates
  3. Create/edit templates there
  4. They’ll automatically sync to Callkaro
Benefits:
  • More stable and reliable
  • Better error messages
  • Full feature support
  • Direct Meta platform

WhatsApp Connect

Connect your Meta account

WhatsApp Phone Numbers

Manage your numbers

Meta Business Manager

Meta’s platform for templates