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An Instagram chat agent replies to Direct Messages, post comments, or both, on a connected Instagram account.

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Agent types

Chosen when the agent is created, and shown as a tag in the Chat Agents table:

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What differs from WhatsApp

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Connect the account

The Instagram integration is only required when you make the agent live — you can build and test one before connecting anything.
1

Open Integrations

Dashboard → Integrations, find Instagram.
2

Log in with Instagram

Connect the account the agent will answer for.

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Go live

Instagram agents carry an explicit status, unlike WhatsApp agents which go live by being assigned to a number. Toggle it from the Status column in the Chat Agents table, or from the agent’s own header.
Publish the version you want live before flipping the status. Going live serves the published version, not whatever is open in your builder.

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Reply gating and handover

Two Instagram-specific behaviours worth setting deliberately, both covered in Instagram Settings:
  • Reply mode — answer everything, or judge each message first against a decision prompt. On a comment agent, gating is close to essential.
  • Human transfer — hand a conversation to a person when your criteria are met. The bot then stops replying to that contact until someone releases it from the Inbox.

Instagram Settings

Reply mode, decision prompt, human transfer

Monitoring

The Inbox, handoffs and analytics